Exciting Changes to this Newsletter

👋 Hi my name is Roslyn, I’m a founder and executive coach. I help purpose-led founders scale their impact without burning out. Learn about working 1:1 here.

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Hi there,

Hope you’re having a great week!

I’m dropping in to let you know about some exciting changes I’m making to this newsletter going forward.

TL:DR: Starting in May I’m going to be mixing in strategic startup advice with the personal development tools I’ve been sharing these last six months. 

Each month I’m going deep on one startup topic — like fundraising, growth, or building a team — and sharing both the tactical advice AND the inner work to help you navigate these areas successfully and in a way that feels good. 

Why? 

As you may know, over the last year following my painful experience of stepping out of my startup after burning out, I’ve been on a major healing and personal transformation journey. 

This newsletter has been a place where I’ve been able to process, distill and share what I’ve been learning along the way.

Yes, I’ve talked about many things from a founder POV and startup context:

• How to build a company without burning out

• How to achieve big goals

• How to evolve your scope as a founder and manage your time

And I’ve also shared what I’ve learned more broadly about living a meaningful life:

• How I’ve healed myself

• How I rediscovered what lights me up

• My complicated relationship with alcohol, and 

• How to make friends and gather people with intention

And I appreciate you so much for being along for the journey, for reading these (quite varied) newsletters, and letting me know you can relate. 

It made me feel less alone and gave me the bravery to continue to express myself after years of hiding or masking parts of me.

Through this period of healing, writing, and coaching founders who have faced similar challenges to me — burnout & chronic overwhelm, the pressure to be exceptional at everything, managing teams with integrity, people-pleasing & perfectionism, imposter syndrome — I’ve gotten more clarity on my mission and vision.  

MY VISION

It’s two-fold:

🔭 To create a world where the most successful and impactful companies are built by purpose-led entrepreneurs, leading with integrity while living full and meaningful lives. 

And 

🔭 To create a world where more money and influence is in the hands of women & conscious leaders.

MY MISSION

📜 Through executive & life coaching, real and actionable content, and aligned community, I help purpose-led founders do the inner and outer work to build thriving, lasting companies without burning out.

I help them build from a grounded and connected place.

I help them lead with clarity, confidence and integrity, without sacrificing themselves in the process.

While staying deeply connected to themselves, and rooted in who they are.

Allowing them to be guided by intuition instead of fear or a need to prove themselves. 

When founders are able to build companies in this way, the positive effects go far and wide beyond themselves.

It creates a positive ripple effect to their employees, customers, stakeholders and the overall impact of their companies. 

When leaders are willing to look at themselves honestly, heal themselves, and lean into their zone of genius… their strategic thinking, creativity, and leadership all improve.

They treat their people with more compassion and consideration, and also model a new way of working — one that is more gentle, intuitive and kind. 

MY WHY

As we know, women & non-binary founders, especially from historically excluded groups, receive less investment in their companies than their male counterparts. And they receive significantly less when they exit their companies too. 

This really pisses me off, because

💰 Studies show that when more women lead, companies make more money:

• Companies with the more gender-diverse leadership are 39% more likely to be more profitable than the ones with mostly men at the top. (McKinsey)

• For every dollar of funding, startups with gender-diverse leadership generated 78 cents in revenue, compared to 31 cents for male-led startups — that’s twice as capital-efficient. (BCG)

• Companies with women on boards earn 2-5% higher annual returns (Bloomberg Intelligence)

🫴 And when women are in charge of money:

• Money gets invested in companies that do good for the planet 

• More money gets invested in women-owned companies, where women are hired and paid more too

• More money is donated to charity 

• It improves everyone’s life, including the planet’s

🌍 So yes, you could say I feel pretty motivated to help women & non-binary folks succeed in entrepreneurship — from idea stage to raising capital, to scaling impact, to exiting — because it benefits the world in a significant way.

I want to empower women & nonbinary founders, with the information, inspiration, community and 1:1 support to not only build outstanding companies but also to live a life they love.

HOW

🧘 As you’ve been hearing from me for the last six months, the inner work is a major part of this. 

💡 And, I also want to share insights and advice from my five years of building a startup because those are valuable too.

Up until now, there was a part of me that was hesitant to fully own that.

I still felt shame from burning out.

I felt that maybe it cancelled out my knowledge and experience.

That I wasn’t qualified or worthy of teaching these things.

But now I realize that my startup experience COMBINED with my burnout and my healing journey are what MAKE me qualified to offer this balanced perspective on building a startup.

I’m not letting that story of unworthiness hold me back from the full impact I know I can make. 

So here we are. 

And here’s what you can expect from me.

GOING FORWARD

🗓 Every month I’ll pick a startup topic to go deep on and I’ll share:

• Four weekly newsletters each month: two sharing tactical advice, and two sharing inner work advice related to the topic 

• A comprehensive deep dive guide that captures alllll the inner and outer work

• Fun, digestible content on Instagram and LinkedIn 

• Additional resources like templates and guided meditations

My goal is to make this content incredibly useful, but also relatable.

I’ll weave in my personal experience, but also take information from my favorite books, other experienced founders and coaching trainings I’m learning from.

HELP ME

And guess what? I’m going to be figuring all this out along the way, with your input.

🙏 So, if you vibe with this plan, I’d be so grateful for your help: 

1) Tell me what you want me to focus on. Give me feedback so I know what’s hitting or not. Fill out the poll at the bottom of these newsletters or reply via email. I read and respond to everything.

2) Forward this to the founders in your life that need this newsletter.

3) I would be SO grateful if you could reply to this email with a testimonial on why you’ve enjoy this newsletter so far or how it’s helped you.

4) Fill out the poll below so I can tailor future content to you.

Thank you again for being here with me up until this point. I appreciate you immensely.

And I’m excited to have you along for v2 of this newsletter. 

Let’s do this! 

With love,
Roslyn 💚

PS, here’s how you can…

• 1:1 Coaching: If you’d support in building a remarkable, impactful company in a way that feels good, let’s chat. You can book a free strategic coaching consultation.

• Let’s be friends: If you want to see the BTS of building Within and receive more tips and ideas on building with integrity, connect with me on LinkedIn and Instagram.